TURN YOUR PRODUCT’S MARKETING INTO PRODUCT GROWTH

We help B2C & PLG startups create real, measurable impact by combining the best of product marketing, brand strategy and growth product methodologies all together

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Get all the ingredients for scalable GROWTH

Too many products don’t meet their KPIs because they focus on one part only in their marketing efforts. We’re here to change it.

BRAND STRATEGY

Brand identity
Positioning & market fit
GTM
Brand messaging
Brand experience

PRODUCT MARKETING

Market & user research
Communications plan
Product messaging
Content Strategy & copy
Email funnel
In-product placements

GROWTH PM

Funnel analysis & optimization

A/B testing

LP optimization

Onboarding & 1st experience

Growth roadmap & prioritization

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Marketing that works

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How It Works

The recipe for great marketing is built on both outbound and inbound efforts, each one with it's own funnel. We work with clients on all stages of both funnels, or on any specific stage where they need a push

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Exploration

1st land experience

Intro questions flow

Product orientation

Activation

Onboarding flow

Welcome emails flow

UX optimization

Adoption

Tutorials & guides

Product communications

Feature usability

Conversion

Monetization tests

Growth PM

Pricing strategy

Awareness

Brand identity & positioning

Brand messaging

Brand campaign

Consideration

Content strategy

Social

Video

Intent

SEO

Ads

Micro copy

Action

LP/website

Product messaging

Campaign optimization

Feature discoverability

Brand communications

Loyalty program

Retention

Hi, I'M ASSAF

For the past seven years I’ve been helping different brands and products create a winning marketing recipe that shows results. I started Sofrito in order to do the same for you, working closely with you according to your specific needs and challenges.

Check my Linkedin

WHY SOFRITO?

As an ex-chef in Michelin star restaurants, I have great passion for food. And Sofrito, the Spanish/Italian mixture of onion, carrot and celery is the perfect representative for my philosophy towards great marketing: three basic pillars that are a must in any successful creation. Each one of them can stand by themselves, but combined they change their nature and make something much greater.

A recipe for success.